Binck

The brand identity and new website for employment agency Binck celebrate everybody on the team.

What we did

Brand strategy, Brand identity, Online strategy, Website, Communications

Challenge

Communicate a clear vision and core philosophy while expanding the business.

Solution

A brand identity that puts the team front and center and dares to be different.

Celebrating worthwhile work

Binck helps construction workers, traffic controllers and lots of other craftsmen find work they really love. They support their applicants with personal advice, career planning and benefits such as in-house training. We made this the leading idea of our design; celebrating the importance of worthwhile work.

Wide range of communications

The identity has been consistently implemented across a wide range of communications. The festive colors, bold logotype, beautiful portraits of the workers and informal tone-of-voice offer recognizability, from vehicle signage to in-house magazines, posters, booklets, advertising campaigns and more. The most visible is, of course, the website.

Modern, flexible website

The website, made with WordPress, is modern, easy to navigate and practical to manage. We implemented a smart vacancy filter, a separate online magazine, and a connection with external CRM-systems.

User friendly experience

The site is optimized for SEO, with landing pages for job listings and search terms. Most importantly, all this technical stuff doesn’t get in the way of a user friendly experience.